{"id":9674,"date":"2023-11-20T18:03:00","date_gmt":"2023-11-20T17:03:00","guid":{"rendered":"https:\/\/www.fmarimayans.com\/?p=9674"},"modified":"2026-02-17T21:15:38","modified_gmt":"2026-02-17T20:15:38","slug":"we-have-sown-the-seed-for-numerous-medium-term-ideas","status":"publish","type":"post","link":"https:\/\/www.fmarimayans.com\/en\/2023\/11\/we-have-sown-the-seed-for-numerous-medium-term-ideas\/","title":{"rendered":"“We have sown the seed for numerous medium-term ideas.”"},"content":{"rendered":"

The fifth generation of Mar\u00ed Mayans at the helm of the distillery announces news for its new Gourmet and Botanicals lines following the launch of salt and infusions from Ibiza<\/p>\n

The historic Ibizan distillery <<><\/a>, founded in 1880 and famous for its Ibizan herbal liqueurs, has recently expanded its range of products. And not only with a tequila that has joined the drinks that have made the brand famous (herbs, absenta, fr\u00edgola, and palo) and the three types of gins they manufacture taking advantage of the boom in craft gin and tonics.<\/p>\n

Two new brands for two new product lines that the heirs of Juan Mar\u00ed Mayans, Carlos and Bartolom\u00e9 Mar\u00ed Mayans, the fifth generation at the helm of the company, plan to give a boost with new products. They are Mar\u00ed Mayans Botanicals, an umbrella brand that has been launched with Ibizen infusions, and Mar\u00ed Mayans Gourmet, with Ibiza Salt Flats sea salt and fleur de sel. So far, they are already exporting to Belgium and say they have commercial contacts with more interested countries. Both answer our questionnaire sent by La Voz de Ibiza<\/strong>.<\/p>\n

-Infusions, salt … what will be the next product from Mar\u00ed Mayans?<\/p>\n

– Within our line of spirits, we are always thinking about trying to create new formats, innovations, new brands, and distillates. In fact, this summer we also launched our first tequila: Teqmex. In our new Botanicals and Gourmet branches, we have, so to speak, sown the seed for numerous ideas we have in mind for the medium term.<\/p>\n

-I’m surprised by the move into the salt world, where there are already several operators selling Sea Salt and Fleur de Sel from the Ses Salines Natural Park, as it has little to do with your original business. Why?<\/p>\n

– It is clear that the salt world is a very mature market. We try to enhance products and the primary sector of Ibiza with what, even though it is a sector with a small margin and market size, we are very proud to have reached an agreement with Salinera Espa\u00f1ola to have our own brand of Sea Salt and Fleur<\/p>\n","protected":false},"excerpt":{"rendered":"

The fifth generation of Mar\u00ed Mayans at the helm of the distillery announces news for its new Gourmet and Botanicals lines following the launch of salt and infusions from Ibiza The historic Ibizan distillery<\/p>\n","protected":false},"author":6,"featured_media":9675,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[147],"tags":[],"class_list":["post-9674","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"\n"We have sown the seed for numerous medium-term ideas." - Familia Mar\u00ed Mayans<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fmarimayans.com\/en\/2023\/11\/we-have-sown-the-seed-for-numerous-medium-term-ideas\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\""We have sown the seed for numerous medium-term ideas."\" \/>\n<meta property=\"og:description\" content=\"The fifth generation of Mar\u00ed Mayans at the helm of the distillery announces news for its new Gourmet and Botanicals lines following the launch of salt and infusions from Ibiza The historic Ibizan distillery\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.fmarimayans.com\/en\/2023\/11\/we-have-sown-the-seed-for-numerous-medium-term-ideas\/\" \/>\n<meta property=\"og:site_name\" content=\"Familia Mar\u00ed Mayans\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/fmarimayans\" \/>\n<meta property=\"article:published_time\" content=\"2023-11-20T17:03:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-17T20:15:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.fmarimayans.com\/wp-content\/uploads\/2024\/02\/familia-mari-mayans-01.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"978\" \/>\n\t<meta property=\"og:image:height\" content=\"550\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sombra (Existalia)\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@fmarimayans\" \/>\n<meta name=\"twitter:site\" content=\"@fmarimayans\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sombra (Existalia)\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.fmarimayans.com\/en\/2023\/11\/we-have-sown-the-seed-for-numerous-medium-term-ideas\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.fmarimayans.com\/en\/2023\/11\/we-have-sown-the-seed-for-numerous-medium-term-ideas\/\"},\"author\":{\"name\":\"Sombra (Existalia)\",\"@id\":\"https:\/\/www.fmarimayans.com\/en\/#\/schema\/person\/79f4dd138a1ffaa474d80c8e8c4da9bc\"},\"headline\":\"“We have sown the seed for numerous medium-term ideas.”\",\"datePublished\":\"2023-11-20T17:03:00+00:00\",\"dateModified\":\"2026-02-17T20:15:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.fmarimayans.com\/en\/2023\/11\/we-have-sown-the-seed-for-numerous-medium-term-ideas\/\"},\"wordCount\":43,\"publisher\":{\"@id\":\"https:\/\/www.fmarimayans.com\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.fmarimayans.com\/en\/2023\/11\/we-have-sown-the-seed-for-numerous-medium-term-ideas\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.fmarimayans.com\/wp-content\/uploads\/2024\/02\/familia-mari-mayans-01.jpg\",\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.fmarimayans.com\/en\/2023\/11\/we-have-sown-the-seed-for-numerous-medium-term-ideas\/\",\"url\":\"https:\/\/www.fmarimayans.com\/en\/2023\/11\/we-have-sown-the-seed-for-numerous-medium-term-ideas\/\",\"name\":\"\\\"We have sown the seed for numerous medium-term ideas.\\\" - 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