This historic Ibiza company, founded in 1880, takes another step in its expansion by enabling consumers to buy its products online
The fifth generation of Familia Marí Mayans embraces digitalisation to bring its iconic spirits and its world to new audiences
The Ibiza company Familia Marí Mayans, a benchmark in the artisanal production of spirits since 1880, is taking another step in its history with the launch of its first online shop, a platform created to bring the authentic taste of Ibiza and the world of this historic family company to consumers in mainland Spain and the Balearic Islands. After 146 years of history, the firm continues to evolve and embrace innovation with a new direct sales channel that strengthens its growth and expansion strategy.
This project marks another milestone for Carlos and Bartolomé Marí Mayans, the fifth generation of this family company. In recent years, they have expanded the brand’s presence in new domestic and international markets while maintaining its commitment to artisanal production, original recipes and locally sourced raw materials.
Through its new online shop, available for deliveries to mainland Spain and the Balearic Islands, Familia Marí Mayans aims to make its products easier to access and introduce new consumers to a brand deeply rooted in the history, culture and gastronomy of the Pityusic Islands. This digital showcase offers an insight into the world of a company that has combined tradition and innovation for more than a century, from its most iconic spirits to its newest ranges.
A world of flavours born in Ibiza
Among Familia Marí Mayans’ best-known creations are its authentic Hierbas Ibicencas Familia Marí Mayans, recognised with the 2025 Alimentos de España Award for the Best Spirit Drink with a Geographical Indication, presented by Spain’s Ministry of Agriculture, Fisheries and Food.
This liqueur, now one of Ibiza’s defining symbols, retains the original recipe of this century-old company and is made with native aromatic plants such as thyme flowers, lemon verbena, rosemary, anise and island citrus fruits, grown and harvested on its land in Sant Miquel de Balansat. The entire process takes place at its Ibiza distillery, from processing the aromatic plants to distillation and bottling.
Alongside these iconic Hierbas Ibicencas are other traditional spirits such as Frígola® and Palo, its IBZ Premium gins, its TeqMex® tequila and its new alcohol-free drink Marí Mayans 0%, the result of more than two years of work and research to capture Mediterranean aromas and flavours in a refreshing drink.
Familia Marí Mayans’ diversification also extends into gastronomy and wellbeing with its Gourmet range, which includes ANaCleta Ibiza salt, and its Botanicals line, featuring IBIZEN natural herbal infusions made from aromatic plants associated with the island’s traditions.
146 years of tradition looking to the future
The launch of this first online shop is part of the growth strategy Familia Marí Mayans has developed in recent years, strengthening its presence in both domestic and international markets. Its products now reach countries including Switzerland, Germany, Italy, Japan, Belgium, the Netherlands, the United States and the United Kingdom.
In 2026, this Ibiza company has strengthened its international profile by taking part in leading trade fairs such as Alimentaria Barcelona and ProWine Tokyo, where its spirits have attracted interest from professionals, importers and distributors from different markets.
For Carlos and Bartolomé Marí Mayans, who are driving this new chapter for the company, the brand’s evolution must always preserve its connection to its origins. As they have emphasised when discussing their growth strategy, “it is important for us to diversify without losing our identity, because we want to remain a brand that represents Ibiza with honesty, authenticity and pride”.
With the opening of its first online shop, Familia Marí Mayans brings the authentic taste of Ibiza to homes in mainland Spain and the Balearic Islands, combining the tradition of a century-old company with the opportunities offered by new digital channels, without losing the essence that has made its products a symbol of the island since 1880.
