This Ibizan company founded in 1880 surprises at the leading fair for high-quality food and beverages in Tokyo, Anuga Japan 2026
The versatility of the Hierbas Ibicencas Family Marí Mayans, Spain’s Food Award for best spirit with Geographical Indication 2025, favors its international positioning
The Hierbas Ibicencas Family Marí Mayans achieved notable success during their participation in Anuga Japan 2026, the leading fair for high-quality food and beverages for the Japanese and Asian markets, held in Tokyo from April 15 to 17. A “highly positive experience, both due to the public response and the growth opportunities identified that highlight the appeal of our Hierbas Ibicencas Family Marí Mayans in such a demanding and sophisticated market as the Asian one,” says the Family Marí Mayans.
The current drivers of this Ibizan Familia Marí Mayans business with 146 years of history and a fifth generation, Bartolomé and Carlos Marí Mayans, traveled to Japan, supported by the Craftsmanship Seal of d'Eivissa and the Chamber of Commerce of Ibiza and Formentera, along with several professionals from their team to promote their Hierbas Ibicencas Family Marí Mayans, recognized as ‘Best spirit drink with Geographical Indication 2025’ at the Food Awards of Spain granted by the Ministry of Agriculture, Fisheries and Food. An international event where they noted a significant interest from visitors towards the brand’s stand, located in the Spain Pavilion organized by the Chamber of Commerce of Spain in Japan, which recorded a constant flow of professionals from the sector.
“One of the most remarkable aspects was the audience’s reaction to the first contact with our Hierbas Ibicencas Family Marí Mayans as even before the tasting, attendees were surprised by the aromatic profile of the product that generated a very positive and evocative impact,” they explain. In this way, they detail that “numerous visitors shared highly suggestive sensory impressions, as some associated the fragrance with the sea breeze, others with the feeling of being in a blooming field, while there were also those who highlighted aniseed and sweet notes that evoked warmth, like the feeling of the sun on their skin. These perceptions reinforce the differential value of our product and its ability to transmit the essence of Ibiza through the senses.”
The originality of the authentic Ibizan Herbs Family Marí Mayans, which this pioneering company produces entirely in Ibiza using artisanal recipes dating back to 1880, excited the attendees and, especially, the professionals who highlighted the excellent adaptability of this liquor to Japanese market consumption habits. “The Hierbas Ibicencas Family Marí Mayans were well received both in their traditional consumption and in combinations with soda, natural lemonade, as well as in mixes with local liqueurs and teas of great popularity. A versatility that supports their positioning both as a daily consumption drink accompanying meals and in cocktail proposals,” they assure.
Expansion Projects
Familia Marí Mayans has been developing an important expansion plan for several years that has led the company to have a presence in prestigious international markets, among which, among others like the Swiss, German, Italian, Belgian, or American, is the Japanese market. This is why one of the objectives of participating in this international fair was precisely to continue expanding its development in this market. In this way, in the commercial field, the Anuga Japan 2026 fair has allowed this company to establish new strategic contacts, opening opportunities to broaden its presence and consolidation in the Japanese market.
In addition, the owners of Family Marí Mayans, Bartolomé and Carlos Marí Mayans took advantage of this trip to make various visits in key areas of Shibuya, along with their local importer, to firsthand check the implementation of the Hierbas Ibicencas Family Marí Mayans. In this regard, they detail “the presence of the Hierbas Ibicencas Family Marí Mayans in leisure environments, as well as in high-level and exclusive bars and restaurants, confirms an excellent reception of the product.” Furthermore, “we were able to identify other areas with great potential and impact, such as Yokohama and Shonan, where the product is experiencing notable growth,” they add.
With this trip, the reference Ibizan company in the production of spirits and creator, among other recognized distillates, of the authentic Hierbas Ibicencas Family Marí Mayans, takes a further step in its internationalization project that brings the flavors, the essence, and the tradition of Ibiza to various corners of the world, promoting the meeting between cultures.
